Categories Billion Dollar Club

Alibaba, Other Chinese Companies Make Their Presence Known as Major Sponsors of Euro 2024 Soccer Tournament

Euro 2024 is a monumental event, not just for the incredible football action but also for an unexpected group of major sponsors, including Chinese companies such as Alibaba Group Holding Ltd. (NYSE: BABA). The participation of Alibaba and other Chinese companies in sponsoring Euro 2024 is a significant development, showcasing an important shift in the landscape of international sports sponsorship.

Other Chinese companies sponsoring the tournament include Hisense, an electronic manufacturer; AliExpress, an online retailer service; Ant Group, a digital payments platform; Vivo, an electronics maker; BYD, an electric vehicle (EV) maker; and Huawei, a tech giant. These companies are seeking increased international visibility by investing heavily in global sporting events such as the Euro 2024 tournament.

Alibaba has taken a prominent role in sponsoring Euro 2024, which kicked off last week, becoming the official business-to-business e-commerce partner. But this is not the first time the global e-commerce giant has sponsored a Euro tournament. The company previously sponsored the Olympic Games, proving its commitment to supporting global sports.

Alibaba’s sponsorship of Euro 2024, being held in various cities across Germany, is meant to capitalize on the opportunity to expand its global reach, particularly in the lucrative European market. With this sponsorship, Alibaba and other companies sponsoring the event will receive unparalleled brand visibility across Europe and beyond. Millions of fans globally tuning in to watch the sporting event live creates a prime opportunity to sponsors to expand their market presence and strengthen their international brand image.

However, these companies won’t just be splashing their logos on the sidelines for people to gaze at but also taking active, extensive marketing campaigns to increase their exposure with the massive global audience.

AliExpress, owned by Alibaba, has partnered with football legend David Beckham to spearhead its marketing efforts. The former English national team footballer is AliExpress’s brand ambassador, helping to promote the brand’s message and boost sales as it faces stiff competition from brands such as Temu and Shein.

Alibaba’s sponsorship role also includes serving as a technological provider and e-commerce platform, thus enhancing the tournament’s operational efficiency and fan engagement.

Other Chinese companies, including Huawei, are involved in the tournament, helping to provide the tournament’s infrastructure and ensure seamless connectivity and communication within the arena. On the other hand, Hisense will provide state-of-the-art displays and equipment to ensure fans at the venues and at home have an amazing viewing experience.

Overall, these companies’ collective involvement in the 2024 Euro tournament proves that the Chinese are increasingly trying to become major players in global sports sponsorship.

About BillionDollarClub

BillionDollarClub (“BDC”) is a specialized communications platform with a focus on the biggest and brightest companies covered by IBN. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, BDC is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists, and the general public. By cutting through the overload of information in today’s market, BDC brings its clients unparalleled recognition and brand awareness.

BDC is where breaking news, insightful content and actionable information converge.

To receive SMS alerts from BillionDollarClub, text “Billion” to 888-902-4192 (U.S. Mobile Phones Only)

For more information, please visit https://www.BillionDollarClub.com

Please see full terms of use and disclaimers on the BillionDollarClub website applicable to all content provided by BDC, wherever published or re-published: https://www.BillionDollarClub.com/Disclaimer

BillionDollarClub
Los Angeles, CA
www.BillionDollarClub.com
310.299.1717 Office
Editor@BillionDollarClub.com

BillionDollarClub is powered by IBN

Lacey@GCS

Share
Published by
Lacey@GCS

Recent Posts

MasterCard Executive Says Blockchain is a Payment Technology, Not Revolution

MasterCard is making it clear that cryptocurrencies and blockchain are not a financial revolution, but…

23 hours ago

Price Wars in China Cause BYD Shares to Slide

China’s electric vehicle market is facing one of its toughest battles yet, and even the…

2 days ago

Tesla’s EU Sales Dip Further as Chinese Rival BYD Gains Ground

Tesla is facing tough times in the European Union as its sales continue to fall…

3 days ago

Ford’s Upcoming $30k Truck Shows Trump is Unlikely to Derail EVs

Electric vehicles have faced a lot of challenges in the United States, especially with President…

1 week ago

Experts Raise Concerns About the Trump Family’s New Cryptocurrency Venture

U.S. President Donald Trump and his family stepped into the cryptocurrency market with the creation…

1 week ago

Adobe Data Shows Gen-AI Use on American Ecommerce Sites Has Jumped 4,700%

Generative AI is no longer just a tech buzzword. It is now shaping how people…

2 weeks ago