Amazon Retains Growth Trajectory as Shein, Temu Decline
The U.S. e-commerce market is going through a major shift, and the results are becoming clear. While some foreign platforms are losing ground, Amazon continues to grow and hold its position as the country’s leading online retailer. New trade policies, rising costs, and changing consumer habits are reshaping how Americans shop online. One of the biggest drivers of this change is the return of strict import tariffs. These tariffs have made it more expensive to sell low-cost goods from overseas, especially from Asia. Many foreign platforms built their success on cheap prices and fast shipping, but higher taxes and longer…