Holidays Expected to Earn Ecommerce Firms $253B
Holiday shopping is set to reach new heights this year as online sales are expected to hit a record $253.4 billion, according to Adobe’s latest forecast. Covering the period between November 1 and December 31, this marks a 5.3 percent increase compared to last year. The report shows that mobile phones, artificial intelligence, social media, and generous discounts are shaping how Americans shop online during the festive season. A major share of the sales will happen during Cyber Week, which includes Thanksgiving, Black Friday, and Cyber Monday. Adobe predicts that shoppers will spend 43.7 billion dollars in those five days…