Adobe Data Shows Gen-AI Use on American Ecommerce Sites Has Jumped 4,700%
Generative AI is no longer just a tech buzzword. It is now shaping how people shop online in the United States. According to new data from Adobe, traffic to American retail websites that comes from generative AI tools has grown by an incredible 4,700% in just one year. This means more shoppers are turning to platforms like ChatGPT, Gemini, Copilot, Claude, and Perplexity as their starting point before visiting ecommerce sites. Adobe first noticed this trend during the 2024 holiday season, when traffic driven by AI tools jumped by 1,300% compared to the previous year. Since then, the numbers have…