Shopify, a top ecommerce platform used by many online businesses, has added new AI tools to make it easier for people to start, run, and grow their stores. These updates are part of a major release called “Editions,” and they are especially helpful for people who are not tech-savvy or don’t know how to code.
In the past, Shopify stood out because of its flexibility. It allowed users to change the look and feel of their stores using custom code, apps, and themes. This was great for companies with developers on their team.
But now, with the rise of artificial intelligence, Shopify is focusing on simplicity. Their goal is to help beginners and small business owners do more without needing tech skills.
One of the biggest changes is the new Horizon theme. This theme isn’t just stylish, it’s designed to be fast and easy to use.
Horizon comes with a feature called Theme Blocks. These are simple, drag-and-drop sections that let users build their store layout. You can add things like image sliders, banners, product listings, and more. And here’s the best part, you can just describe what you want, like “a banner with fading text,” and the AI will create it for you.
This helps small business owners design their websites on their own, without needing to pay a designer or developer.
Shopify also added an AI-powered store builder. Before, creating an online store could take days or even weeks. Now, you only need to type a few words, such as “baby clothes shop,” and the system will show you three layout ideas filled with images and content. You just choose one, make a few edits, and your store is ready to go.
This feature saves time and removes the stress of designing from scratch.
Shopify’s virtual assistant, called Sidekick, has also improved. It now gives smarter advice by using information from different parts of your store. Sidekick can now find reasons why a product’s sales are going down, suggest ways to bring back past customers, and help users complete tasks by talking and showing steps on their screens. It’s like having a smart partner who helps you make better decisions.
Even with all these beginner-friendly updates, Shopify hasn’t taken away the tools for developers. People who know how to code can still use advanced features, like APIs and custom apps. Shopify is combining easy tools for beginners with deep control for experts, so everyone can build great stores.
Shopify’s AI push reflects a larger shift in ecommerce. As AI tools get better, platforms are focusing more on speed and ease of use rather than just customization. This is great for solo entrepreneurs and small teams who need simple tools that do more, like writing product descriptions, creating ads, understanding customer behavior, or designing store pages.
Many other ecommerce players like Alibaba Group Holding Ltd. (NYSE: BABA) are incorporating AI in various ways, so merchants on different platforms can count on having AI assistance in simplifying or cutting the cost of various tasks in their operations.
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