TikTok is going through a difficult moment in the United States as it adjusts to a new ownership structure. Just days after the transition was finalized, the popular video-sharing app began facing technical problems, censorship accusations, and a noticeable rise in app deletions. Together, these issues have created uncertainty around the platform at a time when trust and stability matter most.
The most immediate problem came from a major technical failure. TikTok confirmed that a power outage at one of its U.S. data center partner sites caused serious disruptions. Many creators reported seeing zero views on videos that were clearly being watched. Others struggled with slow loading times, timeouts, and failed uploads. For an app built on speed and constant engagement, these glitches were frustrating for both creators and viewers. TikTok said it made progress restoring services, but some users continued to experience problems.
At the same time, concerns about censorship began spreading across the platform. Users claimed that videos critical of President Donald Trump, Immigration and Customs Enforcement, or mentioning Jeffrey Epstein were being suppressed or removed. These complaints gained enough attention that California Governor Gavin Newsom announced a review to check whether TikTok may be violating state laws by censoring political content. The timing of these claims, coming right after the ownership change, added to public suspicion.
TikTok strongly denied the accusations. A spokesperson for the company’s new U.S. joint venture said the problems users were seeing were caused by technical issues, not political bias or intentional censorship. According to the company, there was no effort to suppress specific viewpoints or topics. Still, for many users, reassurance was not enough to erase doubts.
As frustration and mistrust grew, more people began deleting the app. Data from market intelligence firm Sensor Tower showed that daily app uninstalls jumped by 130 percent over a short period in late January compared to the previous month. This increase suggests that some users were reacting to both the glitches and fears about the platform’s future direction.
Despite this, TikTok’s overall usage remained surprisingly strong. Daily active users still increased slightly, and people continued to spend more time on TikTok than on rival platforms like YouTube and Instagram. This shows a familiar pattern in social media behavior: many users express anger or threaten to leave, but only a smaller group actually follows through.
Experts say the biggest risk for TikTok is not just technical trouble, but perception. Even temporary glitches or unproven censorship claims can damage trust if they continue. As TikTok moves forward under new ownership in the U.S., how quickly it restores stability and confidence may determine whether this rough patch fades away or grows into a larger problem.
Other video-sharing platforms like Rumble Inc. (NASDAQ: RUM) will be taking notes about the problems that TikTok is having and designing measures to prevent a similar scenario from affecting their operations and reputation.
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