The United States is preparing for a major wave of cryptocurrency exchange-traded funds, better known as ETFs. This comes after the Securities and Exchange Commission (SEC) introduced new rules that make it easier and faster for asset managers to bring crypto investment products to the market. The move is expected to attract both established firms and new players eager to capitalize on the rising interest in digital assets.
Until now, launching a crypto ETF was a slow process. Each application had to go through a lengthy review that could take up to 270 days. The new standards eliminate the need for case-by-case approvals. If a proposed ETF meets specific criteria, it can be cleared in as little as 75 days. This has already sparked excitement, with firms rushing to update their filings and prepare for launches in the final months of 2025.
The first ETFs expected under the new framework will likely focus on coins such as Solana and XRP. These would join the 21 ETFs already trading in the U.S. that are tied to bitcoin, ethereum, or both. The change also opens the door for more diverse products tied to other cryptocurrencies, although questions remain about how much investor demand there will be for less familiar tokens.
Grayscale Investments was quick to seize the opportunity. Just two days after the SEC’s rule change, the company launched the Grayscale CoinDesk Crypto 5 ETF. This fund includes bitcoin, ethereum, XRP, solana, and cardano. According to CEO Peter Mintzberg, the approval is a sign of progress toward better public market access, clearer rules, and continued product innovation.
Under the new guidelines, an ETF can qualify for approval in several ways. If the underlying coin already trades on a regulated market, or if futures tied to the coin have been overseen by the Commodity Futures Trading Commission for at least six months, the product can move forward. Another pathway is if an existing ETF already holds at least 40 percent of its assets directly in that coin. These conditions are designed to balance investor access with oversight.
Industry experts expect the fourth quarter of 2025 to be a turning point. Companies like Bitwise, VanEck, and Canary Capital are among those lining up new filings. While enthusiasm is strong, analysts note that investors may need time to understand the risks and potential of ETFs tied to smaller or lesser-known cryptocurrencies.
What is clear is that regulatory clarity is breathing new life into the crypto ETF market. With speedier approvals and more options on the horizon, the coming months may mark one of the biggest expansions of crypto investment products in U.S. history.
Major crypto industry players like Riot Platforms Inc. (NASDAQ: RIOT) will be watching the ETF space closely as it evolves and opens new opportunities.
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