D-Wave Quantum Inc. (NYSE: QBTS) and Interpublic Group (NYSE: IPG) Announce Partnership to Use Quantum Computing Applications for Innovation in Marketing Investments and Strategies

  • The partnership will leverage D-Wave’s Leap(TM) quantum cloud service coupled with IPG’s data assets
  • IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients in the retail industry
  • Leap provides access to the Advantage quantum computing system and quantum hybrid solvers, enabling users to tackle complex problems of up to 1 million variables and 100,000 constraints

D-Wave Quantum (NYSE: QBTS), a leader in quantum computing systems, software, and services focused on delivering customer value via practical quantum computing solutions, recently announced a partnership with one of the world’s leading global advertising and marketing services companies, Interpublic Group (NYSE: IPG). Through the partnership, D-Wave and IPG will work together on quantum computing applications that fuel innovation in marketing investments and strategies (https://ibn.fm/fYyy3).

As part of their collaboration, D-Wave and IPG will use D-Wave’s quantum computers and hybrid solvers through the Leap cloud service, coupled with IPG’s data assets, creating quantum applications designed to build high-value audiences for marketers in various settings. IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in the retail industry.

D-Wave’s Leap quantum cloud service delivers immediate, real-time access to the company’s Advantage(TM) quantum computers and quantum hybrid solver service – allowing for enterprise-class performance and scalability (https://ibn.fm/waofR). Through a seamless and secure cloud-based connection, Leap users can easily start solving complex problems of up to 1 million variables and 100,000 constraints. By eliminating the need to wait hours, days, or even weeks for useful answers to industry problems, D-Wave is helping businesses accelerate solutions to their most challenging problems now.

D-Wave CEO Dr. Alan Baratz explained that consumers encounter brand messages daily, and breaking through to reach the right customer at the right time remains a difficult challenge for businesses, given the vast number of existing variables. “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands,” Dr. Baratz added.

D-Wave has a portfolio of commercial clients, including blue-chip industry leaders like Volkswagen, Mastercard, Deloitte, ArcelorMittal, Siemens Healthineers, Unisys, Accenture, BBVA, NEC Corporation, Pattison Food Group Ltd., DENSO, and Lockheed Martin. During the first quarter of 2023, D-Wave signed several new and expanded existing customer engagements with Forbes 2000 companies and industry leaders, including IPG, Unisys US, POLARISqb, and Quantum Algorithms Institute.

IPG is an S&P 500 company, home to some of the world’s best-known and most innovative communication specialists. IPG brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediabrands, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick, and more.

“At IPG, we understand that every customer is unique, with very personal passions, behaviors, and motivations,” said Philippe Krakowsky, CEO of IPG. “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients at scale.”

For more information, visit the company’s website at www.DWaveQuantum.com.

NOTE TO INVESTORS: The latest news and updates relating to QBTS are available in the company’s newsroom at https://ibn.fm/QBTS

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