During the National Automobile Dealers Association’s annual automotive show last week, Fisker Inc. (NYSE: FSR) CEO explained his dealership partnership model for their recently launched electric vehicle. Henrik Fisker talked about the Fisker Ocean Extreme, the company’s new electric SUV that is said to be affordable as well as exciting. The SUV will retail at $35,000.
Fisker also revealed that the company was working on a mid-sized electric pickup truck dubbed the Fisker Alaska. This new highly advanced, all-electric, four-door pickup truck is incredibly powerful and versatile. The truck is said to be affordable, with sales starting at $45,000.
Fisker noted that affordability was the company’s primary focus when it came to electric vehicles, noting that his objective was to develop exciting vehicles that people wanted and could afford. He added that while there were about 200 dealerships that had shown interest in its dealer partnership model, Mills Automotive Group clinched the top spot. Mills Automotive is based in North Carolina and hosts a solid selection of vehicles from major brands globally.
Fisker’s automotive background includes stints at BMW and Aston Martin. His cars are designed around unique features that will capture people’s attention. For instance, the Fisker Ocean Extreme has a range of 360 miles, the longest range among electric vehicles currently on the market. This electric vehicle also has a huge solar sky roof that will help generate 2,000 free miles annually from the sun. In addition, the vehicle is equipped with California mode, which affords its user a convertible-like experience by opening all the windows. This includes the rear quarter windows, rear lift gate window and the sliding roof.
Other future-forward features of the EV include its innovative Revolve rotating center screen that can swivel from Hollywood mode to control mode, allowing users to enjoy videos and movies, complete with 360-degree sound. Fisker also revealed that the Ocean was the most sustainable vehicle on the market, manufactured with roughly 110 pounds of recycled materials. He then noted that while all these differentiators were great, he was relying on the customer service and expertise of the franchise auto dealer network to help get his electric cars to market faster.
The Fisker Ocean comes in two other models: the Fisker Ocean Ultra and the Fisker Ocean Sport. The ultra’s starting price stands at $52,999 while the sport’s price starts at $38,999.
Fisker Inc. remains committed to efficiency and innovation, and providing zero-emission, electric fleets using advanced technology to meet individual and business needs.
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