NIO Inc. (NYSE: NIO) faced rigorous challenges in the third quarter of 2024 compared to the same period in 2023. The leading electric vehicle (EV) maker from China reported a loss of $0.36 per American Depositary Share (ADS), exceeding analysts’ expectations of a $0.32 loss. Revenue also disappointed, totaling $2.66 billion, falling short of the forecasted $2.70 billion, a 2.1% dip from the previous year.
Despite these setbacks, NIO remains optimistic about its future. For the fourth quarter, the company anticipates a significant rebound. It expects to deliver between 72,000 and 75,000 vehicles, marking a year-over-year growth of 43.9% to 49.9%. Expected revenue is between $2.8 billion and $2.9 billion, which would represent a growth of 15% to 19.2%.
In Q3 2024, NIO delivered 61,855 vehicles, an 11.5% increase compared to the same quarter last year. These figures included 832 units from its new ONVO brand. However, revenue from vehicle sales fell by 4.1% to $2.38 billion due to pricing pressures in a highly competitive EV market. Meanwhile, sales from other categories, such as services and accessories, rose 19.2% year-over-year to $281.6 million.
On a positive note, NIO achieved improvements in profitability. Gross profit climbed 31.8% to $286 million, up from the previous year’s $217 million. The gross margin improved to 10.7%, compared to 8% in Q3 2023. Similarly, the vehicle margin increased to 13.1% from 11% last year, primarily due to a reduction in material costs.
However, these gains were offset by rising expenses. Research and development (R&D) costs rose by 9.2% to $472.9 million as the company continued to innovate and expand its offerings. Selling, general, and administrative costs also increased by 13.8%, reaching $585.5 million. Consequently, NIO’s operating losses widened to $746.3 million.
As of September 30, 2024, NIO held $3.39 billion in cash and cash equivalents, with long-term debt amounting to $1.6 billion. These financial reserves position the company to weather ongoing market challenges.
Looking ahead, the Q4 projections from NIO is enough proof that the company is optimistic about the future. With a strong focus on ramping up vehicle deliveries and adopting competitive pricing strategies, the company expects a more robust performance in the final quarter of 2024.
While NIO works to regain its footing, competitors like XPeng and Li Auto are making significant progress. XPeng reduced its losses in Q3, reporting a narrower $0.27 per ADS loss compared to $0.62 in the year-ago period. Its revenues grew to $1.44 billion, and vehicle margins improved to 8.6%.
Li Auto also delivered a strong performance, earning $0.52 per ADS and generating $6.1 billion in revenue. Its vehicle margin of 20.9% highlights its ability to maintain profitability while scaling operations.
Despite NIO’s current struggles, the company’s focus on innovation and strong Q4 projections offer hope for a turnaround. With growing competition in the EV market, the fourth quarter will be critical for the firm to solidify its position.
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