Nio Inc. (NYSE: NIO) had an impressive October driven primarily by the strong performance of its ES6 model. This sleek SUV continued as Nio’s top-selling vehicle delivering 6,471 units, making up nearly a third of the company’s total monthly deliveries. Despite a slight dip from previous months, the ES6’s strong sales highlight its importance as Nio’s key model—a trend that is likely to continue until the company’s new Onvo sub-brand can fully ramp up production.
While October’s deliveries for the ES6 fell below the 7,000 mark for the first time since April, this SUV remains the backbone of Nio’s lineup, making up 30.85% of the month’s total. It’s not just a month-to-month favorite; year-to-date figures reveal that the ES6 accounts for over a third of Nio’s deliveries, with 62,085 units sold this year. That’s a 41% increase compared to last year’s period, showing that the ES6’s appeal isn’t slowing down anytime soon.
Meanwhile, Nio’s ET5 Touring sedan took the second spot in October, delivering 4,306 units and contributing over 20%. This model has gained attention from those looking for the efficiency of a sedan with a touch of Nio’s distinctive design. In fact, its sales have been climbing from January through October.
The Onvo L60, a newcomer to the lineup of the global leader in smart electric vehicles, has also started making waves. The L60, the first model from the Onvo sub-brand, shows strong potential based on its early numbers.
The diverse model lineup from the Chinese EV manufacturer is part of what keeps it competitive in the fast-paced EV market. October’s breakdown highlights each vehicle’s unique role in reaching different customer bases. For instance, the EC6 coupe SUV delivered over 2,300 units, capturing 11.43% of total sales, while the original ET5 sedan brought in 9.73%. Even smaller players like the ES8 flagship SUV and the high-end ET7 sedan have found their niche, each contributing to Nio’s overall success as per Yiche automotive data.
Looking forward, Nio, whose ET9 model was launched on “Nio Day” in December 2023, plans to deliver it to customers in early 2025. With the company’s steady expansion, models like the ET9 could offer the brand a foothold in new markets while also deepening its reach within the markets it has already made its presence felt.
It remains to be seen how the electric vehicle manufacturer will fare during the last quarter of the year and in years to come. Fluid geoplitical factors like the imposition of stiff tariffs could weigh on sales.
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