Tesla is showing signs of recovery in the UK after a rise in its car sales in June 2025. According to new data, Tesla sold 7,719 cars in June, marking a 14% increase compared to the same time last year. Another report by New AutoMotive showed an even higher figure of 7,891 units, though differences in reporting methods may explain the gap.
This jump in sales comes as part of a broader boost in the UK’s electric vehicle (EV) market. The latest numbers from the Society of Motor Manufacturers & Traders (SMMT) show that overall new car registrations grew by 6.7% in June, reaching 191,316 vehicles. This made it the best-performing June since 2019, even though numbers are still below pre-COVID levels.
Electric cars, in particular, are gaining popularity. Battery electric vehicle (BEV) sales rose by 39%, hitting 47,354 units last month. In fact, one in four new car buyers chose an electric vehicle. While this growth is impressive, industry experts say it’s mostly due to heavy discounts and strong marketing support from car companies. This raises concerns about how sustainable the demand truly is.
Even with the improvement in June, Tesla’s overall UK performance in 2025 hasn’t been as strong. For this year so far, sales are down by nearly 2%, showing that one good month may not be enough to turn things around fully.
Meanwhile, Tesla faces growing competition from both Chinese and American carmakers. Chinese EV brand BYD saw its UK sales quadruple to 2,498 units, while Ford’s electric vehicle sales grew more than four times in the first half of the year. These shifts show that Tesla is no longer the only strong player in the UK’s EV market.
Experts also point out that better charging infrastructure is key for the EV industry to grow further. Jamie Hamilton from Deloitte stressed that faster and more reliable charging stations are needed to attract more everyday drivers to electric cars.
Finally, there’s good news for British car manufacturers. A new US-UK trade deal came into effect last week. It lowers tariffs on UK car exports to the U.S. from 27.5% down to 10%, which could help boost production and international sales.
Tesla’s growth in June is a positive sign, but challenges remain. With rising competition and the need for better charging support, the EV race in the UK is only just beginning. For other firms like Rivian Automotive Inc. (NASDAQ: RIVN) that have their eyes on the international market, the gauntlet has been set and those that succeed will need creative strategies to make customers bring out their wallets and checkbooks.
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