Innovation Could Help EV Makers Attract Ordinary Motorists
Electric vehicles have moved far beyond their early reputation as slow, impractical experiments, yet many ordinary drivers still hesitate to make the switch. The next stage of EV growth will not come primarily from persuading people who already believe in electrification. It will come from designing vehicles that fit naturally into the routines, budgets, and expectations of mainstream motorists. For most drivers, the decision to buy a car is practical rather than ideological. They compare purchase price, monthly payments, fuel or energy costs, reliability, cargo space, safety, and the ease of daily use. An electric car must therefore compete as…
